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Digital Marketing

Digital Marketing in BTM Layout Bangalore

Overview

Digital Marketing Course in BTM Layout, Bangalore

Master the art of digital marketing with the Digital Marketing Mastery Course at Cloud Institution in BTM Layout, Bangalore. This all-inclusive program is tailored to provide you with the skills and strategies needed to excel in today’s digital landscape.

Course Highlights:

  • SEO (Search Engine Optimization): Learn techniques to optimize websites and improve search engine rankings.
  • Content Marketing: Create engaging content that drives traffic and builds brand authority.
  • Social Media Strategies: Master platforms like Facebook, Instagram, LinkedIn, and Twitter to connect with audiences effectively.
  • Email Marketing: Develop campaigns that convert leads into loyal customers.
  • PPC Advertising: Run impactful Google Ads and social media ad campaigns.
  • Analytics: Use tools like Google Analytics to measure and improve campaign performance.

Why Choose Us?

  • Learn from experienced industry professionals with hands-on projects.
  • Flexible class schedules for students and working professionals.
  • Convenient location in BTM Layout, Bangalore, with a collaborative learning environment.
  • Certification upon completion to enhance your career prospects.

Join the best Digital Marketing Course in BTM Layout, Bangalore, and gain the knowledge to develop impactful marketing strategies that deliver measurable results. Enroll today and take the next step in your digital marketing career!

What You will Learn?

    • Your are going to learn Introduction to Digital Marketing
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
    • Social Media Marketing
    • Content Marketing
    • Email Marketing
HashiCorp Certified

Digital Marketing Syllabus

1. Introduction to Digital Marketing

To understand the basic Concepts and the road map for successful strategies.

Total Credit-4,Hours/Week-4

Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, Digital Consumer & Communities, Gen Y & Netizen’s expectation & influence wrt Digital Marketing.

The Digital users in India, Digital marketing Strategy- Consumer Decision journey, POEM Framework, Segmenting & Customizing messages, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan.

Terminology used in Digital Marketing, PPC and online marketing through social media, Social Media Marketing, SEO techniques, Keyword advertising, Google web-master and analytics overview, Affiliate Marketing, Email Marketing, Mobile Marketing.

Display adverting, Buying Models, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, Programmatic Digital Advertising.

2. Social Media Marketing

To know the importance of Social media Platforms importance in Digital Marketing

Total Credit-4,Hours/Week-4

Fundamentals of Social Media Marketing& its significance, Necessity of Social media Marketing, Building a Successful strategy: Goal Setting, Implementation.

Facebook Marketing: Facebook for Business, Facebook Insight, Different types of Ad formats, Setting up Facebook Advertising Account, Facebook audience & types, Designing Facebook Advertising campaigns, Facebook Avatar, Apps, Live, Hashtags.

LinkedIn Marketing: Importance of LinkedIn presence, LinkedIn Strategy, Content Strategy, LinkedIn analysis, Targeting, Ad Campaign.

Twitter Marketing:- Basics, Building a content strategy, Twitter usage, Twitter Ads, Twitter ad campaigns, Twitter Analytics, Twitter Tools and tips for mangers. Instagram & Snapchat basics

3. Search Engine Optimization

To understand the technological importance of SEO

Total Credit-4,Hours/Week-4

Introduction to SEO, How Search engine works, SEO Phases, History Of SEO, How SEO Works, What is Googlebot (Google Crawler), Types Of SEO technique, Keywords, Keyword Planner tools

On page Optimization, Technical Elements, HTML tags, Schema.org, RSS Feeds, Microsites, Yoast SEO Plug-in

Off page Optimization- About Off page optimization, Authority & hubs, Backlink, Blog Posts, Press Release, Forums, Unnatural links.

Social media Reach- Video Creation & Submission, Maintenance- SEO tactics, Google search Engine, Other Suggested tools

4. Advertising Tools & Its Optimization

How to creates effective Ad Words campaign & Advertising Positioning with respect to the Digital marketing

Total Credit-4,Hours/Week-4

Advertising & its importance, Digital Advertising, Different Digital Advertisement, Performance of Digital Advertising:- Process & players, Display Advertising Media, Digital metrics

Buying Models- CPC, CPM, CPL, CPA, fixed Cost/Sponsorship, Targeting:- Contextual targeting, remarking, Demographics , Geographic & Language Targeting.

Display adverting, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, ROI measurement techniques, AdWords &Adsense.

YouTube Advertising:- YouTube Channels, YouTube Ads, Type of Videos, Buying Models, Targeting & optimization, Designing & monitoring Video Campaigns, Display campaigns

5. Website Hosting using Word Press

Objective: How to createwebsite using Word Press

Total Credit-4,Hours/Week-4

Website Planning & Development- Website, Types of Websites, Phases of website development, Keywords: Selection process

Domain & Web Hosting:- Domain, Types of Domain, Where to Buy Domain, Webhosting, How to buy Webhosting

Building Website using Word press-What is Word press, CMS, Post and Page

Word press Plug-ins- Different Plug-ins, social media Plug-ins, page builder plug-ins: the elementor, how to insert a section, how to insert logo, Google Micro sites

6. Web Analytics

Objective: Web analytics focuses on optimizing an organization’s digital ecosystem by collecting, analyzing and enabling the making of data-informed decisions.

Total Credit-4,Hours/Week-4

Introduction: What’s analysis?, Is analysis worth the effort?, Small businesses, Medium and Large scale businesses, Analysis vs intuition, Introduction to web analytic

Google Analytics: Getting Started With Google Analytics, How Google Analytics works?, Accounts, profiles, and users navigating Google Analytics, Basic metrics, The main sections of Google Analytics reports Traffic Sources Direct, referring, and search traffic Campaigns AdWords, Adsense.

Content Performance Analysis: Pages and Landing Pages, Event Tracking and AdSense, Site Search.

Visitor Analysis: Unique visitors, Geographic and language information, Technical reports, Benchmarking.

Social Media Analytics: Facebook insights, Twitter analytic, Youtube analytics, Social Ad analytics / ROI measurement.

Goals and E-Commerce Tracking: Setting up goals Goal reports, Ecommerce tracking.

Actionable Insights & The Big Picture: Recap of Google Analytics reports and tools, Finding actionable insights, Getting the organization involved, Creating a data-driven culture, Resources Common mistakes analysts make Additional Web analytics tools.

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